What is Article Marketing: Article marketing is all about writing, publishing, and sharing articles across different channels, which is a great way to improve your organic search engine rankings.
You can boost the visibility of your targeted keywords, make your website more searchable, and optimize your website traffic for long-tail keywords and lead conversions. This article will discuss what article marketing is and how it can help your website to have an optimized presence in SERPs.
What Is Article Marketing?
Article marketing is a part of content marketing in which articles are written and distributed across various channels to promote a specific website. Writing and presenting articles to the target audience is called article marketing.
The idea is to build trust as an expert in a specific niche, generate interest in the website and create backlinks by sharing articles on various outlets to improve the website’s search engine rankings. It is one of the oldest ways marketers increase organic traffic on the website and gain a new audience.
These articles are written to promote a website or the business through backlink creation, authority building, and boosting visibility. Effective article marketing is a proven way to promote your business’s website, increase citation rates, and grow organic traffic.
How article marketing effectively improving organic search results?
Article marketing is used to improve the number game only, but it offers plenty of advantages, like helping in improving organic search results. Here are some ways how it is done:
- In article marketing, keyword phrases have significant importance. Article marketing involves highlighting the keyword phrases to improve visibility.
- It attracts the audience based on the targeted keywords and gathers massive viewership from secondary keywords.
- One of its key assignments is to get a reputation and create awareness.
- Attracts incoming links to the website, reaching out to more audiences.
How it helps SEO?
The primary step in article marketing is creating informative and valuable content for the users. When the searchers put a query to search for a topic on a search engine like Google, they are taken to the top-ranking blog posts related to that specific topic. Bloggers can write and publish their content on their website, optimize it for search engines, and rank in SERPs for various issues.
SEO Benefits of Article Marketing
When it comes to search engine optimization, article marketing offers many benefits. Let’s take a closer look at some SEO benefits of article marketing and learn how article marketing can help you give an edge over your competitors in SERPs.
Valuable content produces backlinks.
Link building or inbound linking is one of the best SEO practices to improve domain authority and boost organic traffic. Publishing your content on high-authority websites can drastically increase your website traffic. Creating stellar content to get back is the best way to go.
Increase domain Authority and attract more organic traffic
Article marketing helps bloggers and businesses spread their targeted keywords through their sites in a valuable way. When the number of backlinks increases, their DA (domain authority) improves, giving it Higher domain authority, which means a high business reputation from Google’s point of view.
Domain authority is scored between 1 and 100. If your website has a higher domain authority, Google perceives your website as more relevant and reliable. Expertly crafted content and high-quality backlinks can boost your domain authority score, and in turn, Google will appear on your website on its first page. The more you appear in search results, the more organic traffic you will get from search engines.
Enable your site to rank for a broader range of targeted keywords
You can focus on crafting an article marketing strategy for search engine gain using Keyword research and an article marketing program. Moreover, you can create fresh, creative, and unique content that exposes your site to users searching for long-tail keywords, boosting your ranking in the top results.
Convert visitors into subscribers or customers
SEO-friendly articles can result in viewing other content on your website, returning visits to your website, and converting visitors into subscribers or customers. Creating useful, relevant, and compelling content will likely influence your website’s Authority more than other factors. Users want to read relevant and valuable content when they see it and will probably share it with their friends, directing other users to land on your website. This could be through social media posts, blog posts, forums, or emails.
High-quality content can help you achieve top rankings.
Organic traffic helps build your website’s reputation with search engines and users, and it’s impossible without quality content. The more organic traffic you have on your website, the more your site improves ranking in search results. If you keep producing high-quality and SEO-friendly content and distribute it on various outlets, it eventually helps you achieve top ranking in Google.
Increase the Authority and trustworthiness of your website
Creating and distributing quality content on various topics to your niche helps you build trust and Authority among your audience. It depends on your industry, the nature of your site, and your target audience. However, it is essential to note that your content should be laser-focused on the needs of your users; it should not be sales oriented. Maintaining the quality and frequency of the content is what you should pay attention to on a weekly or monthly timeframe. Once you build trust and Authority with consistently quality content, you will become an authority in your niche, leading to the top ranking in your website’s search engine.
Article marketing is successful if it has appropriate search engine optimization. It helps you achieve a higher ranking on Google. If you are reading this article, you should be aware of article marketing SEO benefits. If you own a business in Greenville, South Carolina, and you want to get the SEO benefits of article marketing, SEO After Coffee can help. Feel free to contact us for all your digital marketing needs.
What is Article Marketing | Blog Article | SEO After Coffee | Greenville SC | All Rights Reserved | Dec 2022