Every blogger wants to get massive traffic consistently. It is not as easy as it sounds. A lot of time involvement is used to achieve this goal, but not all bloggers can wait too long, and that’s where black hat SEO comes in as a quick solution to drive more website traffic. It may boost your website traffic, but it can do more harm than good. But this shadowy SEO technique still exists for a simple reason: bloggers always seek a quick fix. The black hat SEO works until Google sniffs it out. If you want to launch a stellar SEO strategy, of course, you don’t want to use these tactics that might sound evil. In this article, we will take you a sneak peek at the dark world of black hat SEO, and you will learn how your website ranking plummets due to this SEO technique.
The Evils of Black Hat SEO
If we say that black hat SEO practices are likely to color outside the lines. The methods used in black hat can be any practice that people use to fake boost traffic to the website. Such strategies include clickbait, keyword stuffing, paid backlinks, and others. Here are the evils of black hat SEO that many SEO marketers in their quest for gold in the online sphere.
It is a thumbnail link or heading designed to attract users to follow that link or read the linked content. It is typically misleading and deceptive content. Google doesn’t prioritize such type of content. Clickbait is generally a sensationalized heading with words like ‘you will never believe this, ‘use this weird trick,’ ‘shocking facts,’ or anything that compels the user to click or sounds like a tabloid.
People use over-the-top titles to grab people’s attention, but unfortunately, their content doesn’t deliver the same thing. The websites that use this black hat tactic earn more ads. So, their sole purpose is that more and more people click their links. Once a user lands on the website, he gets hit with many ads, and the website earns huge bucks.
It is a writing technique in which unique content is created from the existing content and published again on the site. This content can be rewritten manually or with an article spinner that automatically creates unique content from old content. If you rehash the existing content by replacing words or phrases with synonyms, people will find this out and are likely to leave your website. Google sees it as damage, and consequently, it will affect the overall ranking of your website. Writing new content or adding new things is recommended to skyrocket your site’s search engine ranking.
Keyword Stuffing and Duplicate Content
Keyword stuffing is when you add excessive keywords in your content to get a higher ranking in the SERPs for the targeted term. If the keyword density percentage is high, then the page uses this black hat technique. On the other hand, duplicate content is content that appears on multiple pages to try to attract search engines. Keyword stuffing and the same content go against the terms and conditions of Google.
Instead of using excessive keywords in your content, use best practices that help optimize your targeted keywords. Always check for duplicate content on your website pages using plagiarism software to make sure you are sending the appropriate signals to Google.
People uncovered new ways to trick the crawlers of Google into thinking their pages are the bee’s knees. These tactics don’t impact the user experience like keyword stuffing and create safe haven to enjoy a higher ranking in SERPs.
Content clocking refers to the different presentation of content or URL to Google bots and users. Content clocking is a server-side script that delivers multiple versions of the content to the user and Google crawler. Some people call it content clocking, and others call it sorcery. It has witchcraft connotations, but people do it.
Fake Social Drips
You may see a flurry of activity on social networks like likes, shares, and retweets when actual content goes viral. Black hats SEOs set up thousands of fake Facebook, Instagram, and other social media profiles and drip their content through these profiles to get the most out of this viral content and mimic that success.
They use the same process to how this viral content gets shared on social media by real users. The main goal is to fool Google or other search engines because these social signals are measured as a signal for the popularity of the content.
People visit so many blogs and share their comments in the comment section, including their website’s links; comment spamming. Google sees it as spamming because you are just advertising your site rather than adding value as it is free of cost, so people use this tactic more often. Moreover, they don’t want to pay a hefty amount to Google for ads for promoting their website and prefer promoting their site for free. Blog comments are assumed to provide your valuable opinion on that topic or start a conversation. That’s why Google sees no reason to leave your website URL there.
A backlink, aka ‘inbound link,’ is an image or text from another website that links back to your website page. When you have plenty of backlinks for your website, it tells Google that people use your site as a good source of information to boost search ranking. Black hat marketers pay other bloggers to link to their websites instead of getting high-quality backlinks organically.
Using Black Hat SEO may seem like an easy and quick way to boost your
search ranking. You may game the system with black hat tactics, but it can hurt your brand credibility and search visibility over time. Suppose you want to get sustainable and long-term success. In that case, it is recommended to use white hat SEO tactics or take professional help from an SEO agency like ‘SEO After Coffee‘which won’t roll the dice on your money.