You might have heard many times that ‘we live in a digital age.
The reason is that the population spends around 145 minutes on social media and having conversations online. In addition, people have multiple devices like smartphones, smartwatches, laptops, tablets, and desktops in their homes. In this fast-paced world, digital marketing has its fair share in this shift from the analog age to the digital age. But why? The answer is simple. Marketers follow consumer likes and what they dislike before purchasing, which is referred to as consumer behavior. The internet has also changed the common workplace for the business owner.
If consumers are not influenced by media and hang out online, they wouldn’t follow consumer behavior. Instead, they’d use powerhouse advertising tools like TV commercials and advertise their products in such a way that people don’t resist looking at the product and making a purchase. However, the internet and social media have ushered in digital marketing significantly. Digital marketing helps businesses to reach a wider audience and boost their brand awareness. Here are some examples of digital marketing to inspire your digital campaigns.
SEO is all about those strategies that help your website or blog to get ranked in the SERPs. When your business appears at the top of Google’s search results, more people will likely contact you, and it’s all due to search engine optimization.
Here is an example of SEO:
Notice how SEO guy Brian Dean (Backlinko) optimizes his post for this keyword, ‘SEO strategy in 2021’. He includes this keyword in the first paragraph and the H1 title to optimize his blog post ranking on the first page of Google.
Pay-per-click or PPC marketing is a marketing strategy that helps boost leads and generate more revenue for your business.
This PPC example is about Expedia, a popular travel-booking website where you can find good hotels and cheap flights to explore new destinations. If you are a travel lover, you might notice that Expedia appears in paid ad spaces on Google. For example, the above ad appeared at the top of Google’s search results for ‘book flights to South Carolina.’
Social media marketing
In this digital age where 3.96 billion people use social media worldwide, social media marketing helps businesses to reach their targeted audience and drive more business growth.
This social media marketing example features the famous Jennifer Lopez dance challenge she created to promote her new music release. With this challenge, JLO fans would make the same dance moves in their pajamas as in her video. This social media campaign was a big hit that garnered more than 13 million views on the video, and over 5000 people recreated her video. My recent experience is that I ran an ad targeted at my client’s products for two days. As a result, there was a rise in online and in-store visits—total Cost of Ads for two days – $20.00.
The content you use to promote your services or products is content marketing. This can be text, a video, infographics, podcasts, or images.
When it comes to content marketing, ‘Share a coke’ a campaign by Coke stays on the top of the game.
This campaign allowed everyone to personalize their soft drink bottle. They took a bunch of famous names in America and added them to the bottle. The result? People went crazy buying the bottle that features their names. It became the talk of the town, and this campaign spread worldwide. But why was this content marketing campaign so successful? The simple answer to this question is ‘personalization.’ They made you feel special through their campaign. This personal touch made the campaign super successful and won the hearts of millions of people globally.
Influencer marketing involves endorsements and product promotion from online influencers. This will help to boost your brand awareness and generate more sales.
In 2019, BMW launched the One Series sedan and decided to break its mold. BMW conducted an influencer marketing campaign on TikTok and collaborated with Social Media influencers Patrox, Sky & Tami, and Falco Punch.
The influencers created a #hashtag challenge with the name #THE1Challenge.
These influencers performed some dance moves in the BMW 1 series and challenged other TikTokers to do the same. Falco’s video has collected 244k likes, and this hashtag itself got more than 3.2 million views.
Digital marketing drives the users back to your e-commerce store or website to learn more about your products and services. That’s where good and responsive website design comes in.
Example: An eye-catchy homepage design paired with a powerful call to action is a secret recipe for catching the attention of your visitors. Take a look at the homepage web design of a famous fashion brand, Mark Jacobs. Its website design is minimalist and decent, which fits its target audience. Creative yet persuasive copywriting helps to capture the visitor’s attention. Moreover, the visitor will notice the navigation links and free shipping offered in the top bar.
Email marketing is still a powerful marketing strategy that not only allows you to reach a whole new audience and nurture leads.
Example: If you talk about the email marketing example, Primally Pure is probably the best due to its visually pleasing imagery and straightforward content. This natural skincare company uses email marketing to share exclusive offers and encourage readers to take action. They also highlight their website content using email marketing. Check out their special offer!
When all these digital marketing examples don’t work well together, you could lose your new customers and website traffic. That’s why make sure that each of these marketing strategies plays its part. If these digital marketing examples inspired you to launch your digital marketing campaigns, SEO After Coffee could help you get started. We are based in South Carolina and offer various services, including SEO, Web development, web design, local SEO, and nationwide SEO Services. In addition, we help businesses to grow and boost their online presence. Want to learn more about digital marketing to achieve your ultimate business goals? Contact us today and schedule a consultation.
Digital Marketing Examples | Blog Article | SEO After Coffee | All Rights Reserved June 10, 2022