Search is always evolving, making it a constant battle for anyone who relies on organic traffic to succeed.
When we look at the SEO trends for 2025, we’re looking for those small advantages that will give your business a head start. Ranking is a difficult and competitive game where only a few consistently come out on top. Identifying trends early can be key.
In the last year we have seen some radical changes to how and where people search.
We’re predicting that 2025 will see even more big changes for SEO.
SEO Trends For 2025
What should business owners, SEO specialists and marketing experts be looking for in 2025?
The keyword for the upcoming year is undoubtedly authenticity.AI in SearchIt won’t surprise many to see AI on a list of SEO trends for 2025. Realistically, it’s something that none of us can afford to ignore as we approach the new year.
AI in Search
It won’t surprise many to see AI on a list of SEO trends for 2025. Realistically, it’s something that none of us can afford to ignore as we approach the new year.
We’re seeing an enormous shift in SEO as tools like Google AI Overviews (formerly Search Generative Experience) are rolled out to the masses.These new advances mean that the way people search is fundamentally changing.Tools like ChatGPT and Claude are looking to build on their search functionality, a prospect that may strike some fear into Google who are themselves facing an ongoing antitrust trial that may see them face billions of dollars in lawsuits.
E-E-A-T
It’s very similar to the traditional E-A-T (experience, authority, trust) content model but with a focus on the extra E, Expertise.
When writing optimised content businesses will need a strong focus on their own added value to help differentiate great content from generic AI generated copy.
Copywriters may be a valuable asset for SEO in 2025 with AI copy being easily spotted in search. A Need
A Need For Constant Improvement
For Constant Improvement Writing and posting an article isn’t going to be enough in 2025.
SEO is competitive, and there’s a need for constant improvement, even for articles that perform exceptionally in SERPs.
Businesses must always strive to make better content.
- Better copyBetter backlinks
- Better technical SEO
- Better storytelling
- Better resources
Be prepared to revisit and rewrite your content a number of times in 2025. Reviews and Feedback With AI Overviews reducing the number of first page listings, there is more competition than ever for the top spots. Businesses may need some help from customers.
Reviews remain consistently visible in search and with a seeming trend towards localization, they could be vital for businesses looking to rank in search.
Tools like Google My Business and Trustpilot could become essential for businesses in 2025. Not only do good reviews indicate quality to potential customers, but they also evidence expertise to the search engines themselves.
Social Media & Search
Social Media & Search Younger audiences, who become more valuable to businesses every year, are using search in a different way.
Sites like Pinterest, YouTube and Reddit have long been calling themselves “search engines”, but there are new players in the game. TikTok and Instagram are just a couple of new additions to this race.
Social media platforms are leaning further into search as users continue to look for solutions in-app rather than jumping to traditional search engines.
Instagram, for example, has its own SEO strategies, with keywords, profile optimization and alt text all impacting reach.
In 2025, businesses must optimize their socials with the same detail as they might on traditional search engines to make the most of these channels.
SEO Trends for 2025 | Blog Article | SEO After Coffee | All Rights Reserved | Greenville SC
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