Questions on Website Content: In SEO strategy, website content is the foundation that plays a crucial role in ranking your website on Google. In short, it is the fuel that drives the car. But how much fuel or website content do you need to rank your website in the search engine result pages? If you search the internet for ‘how much content should be on the website’ or something like that, you will find a variety of answers. Some sources claim that longer content tends to help your site show up in the SERPs. An average of 700 words per website page is optimal for SEO. However, a website page that has 300 words is considered thin in the eyes of Google and won’t rank highly in search. There are also various questions related to website content. In this guide, we will discuss 5 burning questions regarding website content.
1- How much content should be on the website to Rank in Search Engine Results?
It is obvious to ask how much content you should be on your website to rank in SERPs when it comes to web content. Search engines rank the website organically, and the website with more content on each page tends to rank on the first page more than other website pages. You should have a landing page for each service or product on your website and blog posts and FAQs that answer the questions of your potential customers. You need around 2500 words to rank your website on Google’s first page. As far as the niche industry is concerned, this number goes down to 1600 words per page.
2- How do you know when you’ve created good content for your website?
If you post SEO-optimized content on your website, you will see an increase in website traffic, conversions, and activity on your site. Search engines and visitors usually reward excellent and engaging content. You will rank your website content higher in SERPs, and your website visitors will follow your website’s call-to-action and take the action that you want them to take.
So take a look at your website content and see what content you have that is getting the attention of your target clients and what is lackluster. You can even use the readability tool to see if you can change anything to make your content better. After a few months, try to revisit your page to check how well this content is performing and update it accordingly.
3- What is SEO Friendly Content?
SEO-friendly content is the type of content that is written in a way that helps Google rank it high. That’s why some content marketers assume this means it should be stuffed with plenty of keywords to help search engines find, understand, and show your content for any related search query. However, keyword stuffing is a bad practice. Website content is assumed to be good when SEO-optimized-means content is created to reach a large target audience that helps your website rank on Google’s first page.
In short, it should be written in a way that is attractive to people and search engines. If your target audience does not like your content, then your website’s ranking will drop. The higher bounce rate on a specific web page is an indication that people dislike your website content. The primary purpose of search engines is to give information to the people they are seeking — accurately and quickly. Do in-depth research to write SEO-optimized content. If you know what your target audience is searching for, you know what terms to include in your website content. This way, you will get a little boost in SERPs.
4- What are common types of SEO Content on the website?
Listed below are some common types of SEO content that should be on a website:
If you talk about retail e-commerce websites, product pages are the bread and butter. If you have a good product page, it can serve as a PPC landing page and SEO content and help you rank in search engines.
Blog Posts – If you want to create effective SEO content regularly, blog content is probably one of the easiest ways. Posts are more engaging and likely to get more eyes than product pages. Blog posts are a great way to build website authority.
Articles: This can be a feature piece, news article, or interview—such type of content is found in magazine-style or newspaper websites.
Lists: A list is also an article, but it is written in listicle form like ‘top 10 richest footballers in the world’ or ‘5 ways to boost your website ranking’. These types of titles are more clickable when people find them in news feeds or search results.
5- How often should I post blog content on my website?
Creating blog content is a proven way to boost your website traffic, increase conversions, build brand awareness and create leads. The answer to this highly debated question, i.e., how often you should post blog content on your website, is complex. This depends on many factors. Quantity can get your website hopping with your visitors. However, you shouldn’t publish content to increase the post count on your website. Instead, align your frequency to your content strategy and your content creation resources.
Moreover, the size of the company also matters a lot, whether it is B2C or B2B. However, many bloggers agree that regular blogging, i.e., two to four times a week, offers you more conversions and great returns. Studies indicate that between 11 and 16 posts per month should be your goal.
According to studies, small businesses that update their blogs regularly get 126% more lead growth. Researches also show that 82% of consumers feel positive about a brand or business after reading genuine and custom content. All these statistics show that the future of marketing is creating genuine and SEO-optimized content valuable to your potential customers—creating content that helps them make informed decisions and establishes your business as an authority in this process you want. You will find your website appearing on the SERPs for relevant keyword searches when you do it right.